Shoobx In-Depth Review: Features, Pricing & Alternatives (2023 Updated)

Hey there! Upendra here with another in-depth and interesting review of a B2B SaaS product called Shoobx. So, what exactly is Shoobx? Well, Shoobx is an all-in-one equity management platform that aims to automate all of your startup equity management operations and financings in a single collaborative hub. Sounds cool, right? Let's dive deeper into its features and see how it can benefit different types of users.

Shoobx Review: How can it be used?

Shoobx can be used by various user profiles to streamline their equity management processes. Here's a quick rundown of how different users can use Shoobx:

Startup Founders & Finance Teams:

  • Easily manage equity and ownership operations, from sending offer letters to granting equity to new employees.
  • Keep track of your cap table and generate ASC 718 reports effortlessly.

Law Firms:

  • Simplify the organization of data and documents with Shoobx's automated data room.
  • Have one single source of data that is always up-to-date and easily shareable with clients.

Investors and VCs:

  • Access customized permissioned data from companies they invest in, improving communication and due diligence.

Shoobx Review: Who is it for?

Shoobx caters to a wide range of users in the startup ecosystem. Here are some profiles that can benefit from using Shoobx:

  • Private companies looking to automate their equity management and streamline financings.
  • Law firms seeking a platform for organizing and securely sharing documents with clients.
  • Investors and VCs who want customized access to data from their portfolio companies.

Shoobx Features

Now, let's take a closer look at some of the key features provided by Shoobx:

  • Manage equity and ownership operations, including sending offer letters and generating ASC 718 reports.
  • Organize and secure your documents with an automated data room that provides customized permissioning.
  • Plan and automate your fundraising with features like 409A valuations, scenario modeling, and investor signature gathering.
  • Improve communication and access with your board and stockholders through streamlined communication and customized permissions.

Shoobx Pricing

When it comes to pricing, Shoobx offers subscription plans that scale with your company's needs. The pricing is determined by the number of securityholders in your company or the amount raised. Here's a breakdown of their subscription plans:

  • Starter: Up to 15 Securityholders or $1M Raised – $180/year
  • Professional: Up to 150 Securityholders – $2,080/year + $6 monthly/securityholder over 15
  • Enterprise to IPO: Unlimited Securityholders – Contact sales for pricing

All plans include a comprehensive set of features, such as cap table management, automated data room, equity financing, and more.

Shoobx Alternatives

Looking for alternatives to Shoobx? Here are a few options you can consider:

1. Carta: A popular equity management platform used by startups and investors.

2. Gust Equity Management: Offers cap table management and other equity-related services.

3. Capshare: Provides cap table management and equity plan administration for companies of all sizes.

Shoobx Review: Pros & Cons


  • All-in-one platform for equity management, streamlining processes and improving communication.
  • Automated data room and diligence management feature saves time and ensures data is always up-to-date.
  • Trusted by companies that scale, with positive reviews from startup leaders.


  • Pricing information is not readily available, and you need to contact the sales team for more details.
  • Limited information on alternatives to Shoobx.


In conclusion, Shoobx is an innovative equity management platform that offers a range of features to help startups and other stakeholders streamline their operations. From managing equity and ownership to automating financings, Shoobx has got you covered. Although pricing information may not be readily available, it's worth exploring Shoobx's features and reaching out to their sales team for more details. And if you want more in-depth and interesting reviews like this, don't forget to check out my blog at saas blog. Happy equity managing!


Upendra Varma

Upendra Varma

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