Join 216 SaaS founders who are using data backed strategies to grow their businesses.
No hacks. No opinions. Only real data backed insights. Once every month.
SaaS is the future of software, and that future is now.
On the “B2B SaaS Podcast”, I interview the world’s best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable.
In every episode, I deep-dive into one key theme that’s very interesting & insightful of a company’s journey. The themes I typically focus on are growth ( lead generation, conversion), customer success ( churn & expansion), product, M&A, technology & people.
Brendan Weitz, Co-founder of Journey, joins host Upendra Varma to deep dive into how his company is revolutionizing the B2B sales and marketing realm with an innovative storytelling format. Brendan walks us through how Journey emerged from a prototype to a game-changing tool, aiming to make B2B transactions as seamless as B2C purchases on platforms like Amazon.
Key insights from this episode:
- The inception of Journey and its mission to create a captivating buying experience for sales and marketing teams.
- How Journey transcends the conventional 16×9 presentation format to offer a more interactive, mobile-first experience in an asynchronous remote world.
- Brendan’s take on targeting sales and marketing sectors, yet being open to a wide range of storytelling use cases.
- A snapshot of Journey’s current customer base (around 200 customers) and its freemium model attracting tens of thousands of users monthly.
- The product’s self-sufficient viral loop driving 50% of their signups, and their aspirational aim to match viral growth akin to tools like Loom or Calendly.
- A nostalgic journey into Brendan’s past roles at major companies like Facebook, AdRoll, and Quora, and how these experiences shaped Journey’s growth.
- The vision of Journey and its future go-to-market strategy.
- Team dynamics, funding details, and Brendan’s ambitious outlook for the platform.
You can also watch this episode on youtube here.
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Join 216 SaaS founders who are using data backed strategies to grow their businesses.
No hacks. No opinions. Only real data backed insights. Once every month.
