Join 216 SaaS founders who are using data backed strategies to grow their businesses.
No hacks. No opinions. Only real data backed insights. Once every month.
SaaS is the future of software, and that future is now.
On the “B2B SaaS Podcast”, I interview the world’s best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable.
In every episode, I deep-dive into one key theme that’s very interesting & insightful of a company’s journey. The themes I typically focus on are growth ( lead generation, conversion), customer success ( churn & expansion), product, M&A, technology & people.
Robert Kirstuik, co-founder and CEO of Freshline, discusses how they have grown to over 100 customers with 200% year-over-year growth in the past 12 months, primarily using cold calling. We cover their product, their journey from 0 to 1, their growth journey over the past 12 months, their sales cycle, and their long-term vision.
In this interview, we discuss the following:
- How Freshline helps food wholesalers and distributors become more efficient.
- How they have acquired 100 customers, each with up to 25 warehouses.
- How they are growing at over 200% year-over-year, primarily from cold calling and organic SEO.
- What their cold calling process looks like, with a conversion rate of 2-3% from call to demo.
- How their sales cycle works, taking around 4-5 months.
- Their journey from 0 to 1.
- Their vision, external funding, and team.
https://www.youtube.com/watch?v=iDQn_KLXjjQ
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Join 216 SaaS founders who are using data backed strategies to grow their businesses.
No hacks. No opinions. Only real data backed insights. Once every month.
