Shield In-Depth Review: Features, Pricing & Alternatives (2023 Updated)

In this in-depth review of Shield, we will explore the features, pricing, and alternatives of this powerful B2B SaaS product designed to help individuals and businesses grow their personal brand on LinkedIn. Discover how Shield can track your LinkedIn growth, analyze post performance, and optimize your content strategy. Whether you're a personal brand builder, content creator, or part of a business or agency, Shield provides valuable insights and analytics to enhance your online presence. Read on to learn more about this innovative tool and how it can benefit you.

Shield Review: What is Shield

Shield is a B2B SaaS product designed to help individuals and businesses grow their personal brand on LinkedIn. It offers a range of features that aid in personal brand building and employee advocacy programs. With Shield, users can track their growth, analyze their post performance, understand their content themes, stay consistent with posting frequency, and monitor their team's activity. It provides valuable insights and analytics to optimize content strategy and increase online presence.

Shield Review: How can it be used?

  • Individuals can use Shield to track their LinkedIn growth, identify areas for improvement, and optimize their content strategy.
  • Businesses can leverage Shield to motivate their team members to contribute with content, monitor their team's activity, and increase their collective online presence.
  • Content creators can use Shield to analyze their post performance, identify key themes and topics, and improve their content strategy.
  • Agencies can utilize Shield to manage multiple LinkedIn accounts, sort and filter posts, and repurpose content effectively.

Shield Review: Who is it for?

  • Personal brand builders who want to track their LinkedIn growth and improve their content strategy.
  • Content creators who want to optimize their post performance and identify key themes for content creation.
  • Businesses and agencies who want to monitor their team's activity and increase their online presence.

Shield Features

  • Track and compare your growth: Shield provides key metrics to track your growth and identify areas for improvement. You can see your stats or get aggregated numbers across multiple profiles.
  • Understand which posts perform best: With Shield, you can analyze your post performance and optimize your content strategy to increase engagement and build a stronger personal brand.
  • Learn what you talk about the most: Shield offers a visual representation of your most frequently used words, helping you identify key themes and topics for content optimization.
  • Stay on track with the frequency map: Knowing how often you post helps you stay consistent and improve over time. Shield provides a frequency map to help you find a posting frequency that you can sustain.
  • Stay on top of your team's activity: Shield allows you to understand who's contributing with content and how much. You can motivate your team to take part, join the conversation, and increase your collective online presence.
  • Earn from organic: Shield emphasizes the value of organic content, which is seen as more trustworthy and helps establish your brand's authenticity. It calculates the earned media value of your reach.
  • All your posts in one place: Shield organizes all your posts and metrics in one place, making it easy to sort, filter, and repurpose content like a pro.

Shield Pricing

  • Shield for individuals: $8/month for 1 LinkedIn account (yours). It offers three different pricing plans, including creator analytics and a referral program.
  • Shield for Business: $20/month/account for +2 LinkedIn accounts. It provides team/client workspaces, aggregated analytics, and custom setups.

Shield Alternatives

  • LinkedIn Analytics: LinkedIn's native analytics platform offers similar features to Shield, including post performance analysis and audience insights.
  • Buffer: Buffer is a social media management platform that allows users to schedule and analyze their social media posts, including LinkedIn. It offers features like post performance tracking and team collaboration.
  • Hootsuite: Hootsuite is another social media management tool that provides analytics and scheduling features for various social media platforms, including LinkedIn.

Shield Review: Pros & Cons


  • Provides valuable insights and analytics for LinkedIn growth and content optimization.
  • Helps individuals and businesses track their performance and improve their content strategy.
  • Offers a user-friendly interface and easy-to-understand metrics.
  • Supports team collaboration and monitoring of team activity.
  • Emphasizes the value of organic content and brand authenticity.


  • Pricing might be a bit high for individuals or small businesses with multiple LinkedIn accounts.
  • Limited integrations with other social media platforms.


In conclusion, Shield is a powerful tool for personal brand building and employee advocacy programs on LinkedIn. It offers a range of features to track growth, analyze post performance, and optimize content strategy. Whether you're an individual looking to improve your personal brand or a business aiming to increase your online presence, Shield provides valuable insights and analytics to help you achieve your goals. With its user-friendly interface and comprehensive features, Shield is definitely worth considering.

Make sure to check out my blog, saas blog, for more in-depth reviews of various SaaS products.


Upendra Varma

Upendra Varma

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