Fivetran In-Depth Review: Features & Alternatives (2023 Updated)

Hey there, data enthusiasts! Looking for a hassle-free solution to move your data across different platforms? Well, look no further because I've got just the thing for you – Fivetran! In this blog post, we'll dive deep into the features, pricing, and alternatives of Fivetran, the automated data movement platform. So buckle up and let's get started!

Fivetran Review: What is Fivetran

Fivetran is an amazing software product that automates the process of moving data out of, into, and across your cloud data platforms. Forget about the tedious and time-consuming parts of the ELT process because Fivetran handles it all for you! This means your data engineers can focus on more impactful projects while having total peace of mind about your data pipeline.

Fivetran Review: How can it be used?

The beauty of Fivetran lies in its versatility. No matter what industry you're in or what your data needs are, Fivetran has got you covered. With Fivetran, you can:

  • Centralize your data from various sources for advanced analytics and unlock valuable insights for your business.
  • Modernize your infrastructure by migrating your operations to a more reliable and fast cloud-based setup.
  • Democratize data by removing bottlenecks and achieving self-service analytics without compromising on compliance.
  • Build custom data solutions by leveraging and extending the Fivetran platform to support your specific needs.

Whether you're an engineer, analyst, or developer, Fivetran offers the tools and features to make your life easier and your data more accessible.

Fivetran Review: Who is it for?

Fivetran caters to a wide range of users and customers. Here are some profiles that can benefit from using Fivetran:

  • Data engineers: Spend less time integrating systems and more time centralizing data for reports and analysis.
  • Analysts: If SQL or BI tools are your preferred method of working with data, Fivetran is the perfect platform for you.
  • Developers: If you're building with data, Fivetran's API and webhooks make it a breeze to build and integrate with.
  • Companies of all sizes: Fivetran offers plans for early-stage startups to global engineering and IT departments, so there's something for everyone.

No matter who you are or what your data needs are, Fivetran has a solution for you.

Fivetran Features

Fivetran comes packed with a range of features that make data movement a breeze. Let's take a look at some of the key features:

  • 300+ pre-built, no-code source connectors: Connect your data sources with ease using Fivetran's extensive library of connectors.
  • Automated schema drift handling, updates, and data normalization: Fivetran takes care of all the heavy lifting, ensuring your data stays up to date and consistent.
  • Performant change data capture: Move data efficiently and with minimal impact using Fivetran's change data capture capabilities.
  • Quickstart data models: Get started quickly with pre-built data models that complement your connectors, no dbt project needed.
  • Integration, management, and orchestration for dbt Core models: Seamlessly integrate and manage your custom dbt Core models within the Fivetran platform.
  • Automated governance and security features: Protect your customers, data, and reputation with Fivetran's customizable security features, including certifications like CCPA, GDPR, and HIPAA.
  • Metadata sharing with data catalog integrations: Enable data democratization and self-service analytics with Fivetran's metadata sharing capabilities.
  • Workflow automation: Save time and effort with Fivetran's workflow automation features.
  • Programmatically scale via the Fivetran API: Extend and customize the Fivetran platform to suit your specific needs.
  • Real-time database replication: Move your data in real-time with Fivetran's low-impact database replication methods.

These are just a few of the many features that Fivetran offers. With Fivetran, you can automate your data movement and focus on what really matters – gaining insights from your data.

Fivetran Plans

Now, I know what you're thinking – "What about the pricing?" Well, fret not! I've written a more in-depth review about the pricing of Fivetran on my blog. Head over to fivetran pricing to get all the nitty-gritty details about Fivetran's plans and pricing.

Fivetran Alternatives

If you're curious about alternatives to Fivetran, I've got you covered. Here, I will dive deeper into some popular options you can consider:


Stitch is a cloud-based, platform-agnostic data pipeline. Stitch is known for its simplicity and speed. With just a few clicks, you can extract data from more than a hundred sources and load it into your chosen data warehouse. Stitch offers a free tier, which sets it apart from many other ETL tools. The free tier allows for a certain amount of data to be moved per month, making it a great starting point for small businesses or startups. Stitch also has advanced scheduling and automatic data replication features. However, unlike Fivetran, Stitch only provides a limited transformation layer, which means you might need additional tools or resources to transform your data into a usable format.


Matillion is another powerful ETL tool designed specifically for cloud data warehouses. Matillion's standout feature is its robust transformation capabilities. Users can create complex data transformation workflows through a user-friendly, drag-and-drop interface. This makes Matillion an excellent option for businesses that require complex data transformations. However, Matillion's pricing is usage-based, which might not be suitable for businesses with unpredictable data loads. Also, compared to Fivetran, Matillion might require more management and maintenance.


Segment is a customer data platform (CDP) that helps collect, clean, and control your customer data. While it's not a traditional ETL tool, Segment can be used as a part of your ETL process, especially when dealing with customer data. Segment excels at collecting data from every customer touchpoint (your website, mobile app, server, etc.) and sending that data to a wide array of destinations, including data warehouses and analytics tools. While Segment is a great tool for handling customer data, it might not be the best choice if you need a comprehensive ETL solution like Fivetran.

Each of these alternatives offers its own unique set of features and capabilities, so it would be best to carefully consider your specific business needs before making a decision. Whether you're looking for a simple, straightforward solution like Stitch, a robust, transformation-focused tool like Matillion, or a customer-centric platform like Segment, the perfect Fivetran alternative is out there for you.

Fivetran Review: Pros & Cons

Now, let's take a look at the pros and cons of using Fivetran:


  • Seamless automation of data movement processes, saving time and effort.
  • Extensive library of connectors for easy integration with various data sources.
  • Robust security features to protect your data and ensure compliance.
  • Scalable and reliable performance, even for the largest workloads.
  • Versatile platform that caters to the needs of engineers, analysts, and developers.


  • Pricing can be a bit steep for smaller businesses with limited budgets.
  • Some users may require additional customization options not currently available.

Overall, the pros of using Fivetran far outweigh the cons, making it a top choice for many businesses and data professionals.


And there you have it, folks – an in-depth review of Fivetran, the automated data movement platform. With its extensive list of features, ease of use, and reliability, Fivetran is a game-changer in the world of data management. So why wait? Head over to saas blog for more SaaS reviews and insights.

Happy data moving!


Upendra Varma

Upendra Varma

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