Voluum In-Depth Review: Features & Alternatives (2023 Updated)

Hey there! Upendra Varma here, and today I'm going to take you on an in-depth journey into the world of Voluum. If you're looking for an ad tracking software that can optimize all your campaigns, not just Google & Facebook Ads, then you've come to the right place. Voluum is the cloud-based ad tracker that integrates with over 70 ad platforms and connects all the elements of your campaigns together. Let's dive in and discover why Voluum is so much more than just a conversion tracking tool.

Voluum Review: What is Voluum?

Voluum is a cloud-based ad tracker that collects detailed data about your visitors and conversions, helping you discover the most profitable combinations of traffic, ads, landing pages, and offers. It's a marketing analytics software that lets you track all kinds of ads, including native, display, pop, email, search, push, social, and video. With Voluum's superfast reporting, you can easily monitor over 30 metrics about each visit, click, and conversion in real time. It's like Google Analytics on steroids!

Voluum Review: How can it be used?

Voluum can be used in a variety of ways to optimize your advertising campaigns. Whether you're a performance marketing agency looking to track all your campaigns in one place or a mobile media buyer focused on user acquisition, Voluum has the tools you need. With features like Traffic Distribution AI, Anti-Fraud Kit, and Automizer, you can save time and money by optimizing your campaigns for better performance. Voluum's precise geotargeting also allows you to scale up your campaigns and increase revenue. The possibilities are endless!

Voluum Review: Who is it for?

Voluum is designed to meet the needs of various user profiles and industries. Here are some examples of who can benefit from using Voluum:

  • Marketing agencies: Experts in lead generation and online trading can easily track all their campaigns and improve ROI.
  • Native ads agencies: Voluum is an essential tool for testing landing pages and scaling campaigns to millions of dollars in revenue.
  • Video platforms: Voluum can help lower ad costs and increase clicks, resulting in significant growth for video platforms.
  • Performance marketers: Voluum provides detailed data and automation tools to optimize campaigns and improve profitability.
  • And many more!

Voluum Features

Voluum offers a wide range of features to help you track and optimize your advertising campaigns. Here are some of the key features:

  • Ad Campaign Tracking: Track all your ads in one place, including native, display, pop, email, search, push, social, and video.
  • Traffic Distribution AI: Send more traffic to the offers, landing pages, or campaign flows that perform the best.
  • Anti-Fraud Kit: Easily detect invalid traffic and block bot activity in your campaigns.
  • Automizer: Automate your work with rules and alerts, including conversions, campaign activation, bid changes, and more.
  • Additional Users: Grant partners custom permissions and work on campaigns together using one Voluum account.
  • Workspaces: Organize your work by creating separate, manageable groups with different access levels.
  • Shared Reports: Create auto-updating reports for partners or clients, with the option for white-label solutions.
  • VIP Servers: Store data on the fastest servers and access high-volume stats in a blink of an eye.

And that's just the tip of the iceberg! Voluum has many more features to explore and discover.

Voluum Plans

If you want to dive deeper into the pricing of Voluum, I've written a more in-depth review on my blog. Head over to voluum pricing to learn more about the different Voluum plans and find the one that suits your needs.

Voluum Alternatives

If you're curious about alternatives to Voluum, here are a few that you might want to check out:

If you're curious about alternatives to Voluum, here are a few that you might want to check out:

  • ClickMagick: A popular ad tracking software with advanced features and real-time analytics.
  • AdsBridge: An all-in-one ad tracking and optimization platform for affiliate marketers.
  • BeMob: A powerful tracking solution with anti-fraud features and easy integration with popular ad networks.

These alternatives provide similar functionalities to Voluum and can be considered based on your specific needs and preferences.

Voluum Review: Pros & Cons

Let's take a look at some of the pros and cons of using Voluum:


  • Integrates with over 70 ad platforms
  • Provides detailed data and real-time reporting
  • Offers automation tools to optimize campaigns
  • Precise geotargeting for scaling up campaigns
  • Excellent customer support and resources


  • Learning curve for beginners
  • Pricing may be a bit high for small businesses

Overall, Voluum offers a robust set of features and benefits that make it a top choice for ad tracking and optimization.


In conclusion, Voluum is the ultimate ad tracking software that brings all your advertising campaigns together in one place. With its extensive features, automation tools, and real-time reporting, Voluum empowers you to optimize your campaigns for better performance and profitability. Whether you're a marketing agency, native ads agency, video platform, or performance marketer, Voluum has the tools you need to succeed.

I hope this in-depth review has given you a clear understanding of what Voluum has to offer. If you're interested in reading more reviews of SaaS products, be sure to check out my blog at saas blog. Happy tracking!


Upendra Varma

Upendra Varma

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