Retool In-Depth Review: Features & Alternatives (2023 Updated)

Hey there! 👋 Are you tired of wrestling with UI libraries, hacking together data sources, and figuring out access controls? Well, I've got some good news for you! Today, we're going to dive deep into Retool, a B2B SaaS product that can help you build custom business software in no time. So, buckle up and let's explore the features, pricing, and alternatives of Retool!

Retool Review: What is Retool

Retool is a powerful software tool that allows you to build custom business software quickly and efficiently. Whether you're a startup or a Fortune 500 company, Retool provides all the building blocks you need to create applications that move your business forward. No more wasting time on UI libraries or data source integration – with Retool, you can focus on assembling your UI instead of inventing it from scratch.

Retool Review: How can it be used?

Retool can be used in a variety of ways to streamline your business processes and boost productivity. Here are just a few examples:

  • Admin Panels: Create custom admin panels to manage your business operations.
  • Firebase GUI: Build a user-friendly interface for managing your Firebase database.
  • MongoDB GUI: Simplify data management with a GUI for your MongoDB database.
  • GraphQL GUI: Design and execute GraphQL queries with ease.
  • Dashboards: Create dynamic dashboards to visualize and analyze your data.
  • SQL GUI: Access and manipulate your SQL databases with a user-friendly interface.
  • React Components: Use Retool's custom components to enhance your React applications.
  • Google Sheets GUI: Build a GUI for managing your Google Sheets data.
  • Customer Support: Develop tools to streamline your customer support processes.
  • Financial Operations: Automate and simplify your financial operations.

The possibilities are endless with Retool – it's a versatile tool that can be tailored to your specific business needs.

Retool Review: Who is it for?

Retool is designed for a wide range of users and companies. Here are some profiles that can benefit from using Retool:

  • Developers: Retool is highly hackable, allowing developers to customize and extend its capabilities.
  • Small Teams: Startups and small teams can quickly build custom software without the need for extensive resources.
  • Large Enterprises: Fortune 500 companies can leverage Retool to streamline their business processes at scale.
  • Data Analysts: Retool provides a user-friendly interface for data analysis and visualization.
  • Business Owners: Retool empowers business owners to create custom software solutions without the need for extensive coding knowledge.

No matter your role or company size, Retool can help you build powerful business applications.

Retool Features

Retool offers a comprehensive set of features that make it easy to build custom software. Here are some of the key features:

  • Components: Retool provides a wide range of components, including tables, lists, charts, forms, wizards, and maps, to help you assemble your UI quickly and effortlessly.
  • Connect to Anything: Retool allows you to connect to most databases and APIs, including REST, GraphQL, and gRPC. You can seamlessly work with all your data sources in one app.
  • Read or Write Data with Queries: Retool takes care of the hard stuff, such as handling errors and fetching data. You can easily read data from MongoDB, join it with SQL from Postgres, and perform operations on Stripe's API.
  • Built for Developers: Retool is highly hackable, allowing you to write JavaScript anywhere in the tool. You can also import any library, debug errors using powerful tools, and create custom components.
  • Deploy and Share Securely: Retool comes with built-in security, reliability, and permissioning features. You can host it on-premise, sync apps to a Git repository, control access with fine-grained permissions, and enable SAML SSO and 2FA.

With Retool, you have all the tools you need to build powerful business applications without the hassle.

Retool Plans

Retool offers different plans to suit your needs. For more information on pricing, check out my in-depth review at retool pricing.

Retool Alternatives

If you're considering alternatives to Retool, here are a few options you might want to explore:

  • AppSheet: AppSheet is a no-code platform that allows you to build and deploy mobile apps without any coding knowledge.
  • Bubble: Bubble is a visual programming platform that lets you build web and mobile applications without writing code.
  • Retool vs. AppSheet: Read the comparison here.
  • Retool vs. Bubble: Read the comparison here.

These alternatives offer similar features to Retool and may be worth considering based on your specific requirements.

Retool Review: Pros & Cons

Let's take a quick look at the pros and cons of using Retool:


  • Easy to use drag-and-drop interface
  • Seamless integration with various data sources and APIs
  • Highly customizable and hackable
  • Secure and reliable deployment options
  • Extensive documentation and support resources


  • Pricing may be a barrier for some users
  • Limited options for non-technical users

Despite a few drawbacks, Retool offers a powerful solution for building custom business software.


In conclusion, Retool is a game-changer for building custom business software. Whether you're a developer, a small team, or a large enterprise, Retool provides all the tools you need to streamline your processes and boost productivity. With its extensive features, easy-to-use interface, and flexible pricing options, Retool is definitely worth considering.

If you want to learn more about other SaaS products like Retool, be sure to check out my blog at saas blog. Happy building!


Upendra Varma

Upendra Varma

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