Onesignal In-Depth Review: Features & Alternatives (2023 Updated)

Hey there! Upendra Varma here, and today I'm going to take you on a journey through the world of . If you're looking for a customer engagement solution that covers all the bases, then you've come to the right place. OneSignal is a powerful tool that combines push notifications, email, SMS, and in-app messaging to drive engagement and keep your customers loyal. So, let's dive in and see what OneSignal has to offer!

OneSignal Review: What is OneSignal

First things first, let's talk about what OneSignal actually is. OneSignal is a B2B SaaS product that provides a self-serve customer engagement solution. With OneSignal, you can easily send push notifications, emails, SMS, and in-app messages to your customers, all from one platform. It's a one-stop shop for all your customer communication needs.

OneSignal Review: How can it be used?

Now that we know what OneSignal is, let's explore how you can use it. Whether you're a mobile app developer, an e-commerce business, a news organization, or even a fintech company, OneSignal has got you covered. With its versatile messaging channels and powerful features, you can create dynamic message flows, deliver personalized content, target the right audience, analyze results, optimize user engagement, and so much more.

Imagine being able to bring players back to your game, increase loyalty and impressions for your news/media platform, boost your e-commerce revenue, grow and retain your mobile app audience, and report market movements for your fintech/financial business. OneSignal can help you achieve all of that and more.

OneSignal Review: Who is it for?

OneSignal is for anyone and everyone who wants to maximize engagement and minimize churn. Whether you're a small business owner, a marketing professional, a developer, or a growth hacker, OneSignal has something for you. Here are some examples of the user profiles that OneSignal caters to:

  • Mobile app developers who want to increase user engagement and retention.
  • E-commerce businesses that want to boost their revenue through targeted messaging.
  • News organizations that want to increase loyalty and impressions.
  • Fintech companies that need to report market movements to their users.
  • And many more!

OneSignal Features

Now, let's talk about the features that make OneSignal stand out from the crowd. OneSignal offers a wide range of capabilities and features that help you connect with your audience and drive results. Here are some of the key features:

  • Journeys: Build dynamic message flows that guide your users through a personalized experience.
  • Personalization: Deliver highly relevant content to each individual user based on their preferences and behavior.
  • Segmentation: Target the right audience with precision and send tailored messages to specific user segments.
  • Analytics: Drive goal-based results by tracking and analyzing the performance of your messages.
  • A/B Testing: Optimize user engagement by comparing the performance of different message variations.
  • API: Send messages effectively at scale by integrating OneSignal with your existing systems and workflows.
  • SDKs: Implement best-in-class SDKs to ensure smooth integration and seamless user experience.
  • Feature Directory: Discover additional tools and resources to unlock growth and take your messaging to the next level.

OneSignal Plans

Now, let's talk about pricing. OneSignal offers different plans to suit your business needs. To get a more in-depth review of OneSignal's pricing, head over to my blog at onesignal pricing.

OneSignal Alternatives

If you're looking for alternatives to OneSignal, here are a few options you can consider:

  • Pusher: Pusher is a customer engagement platform similar to OneSignal. It offers real-time communication features like push notifications, in-app messaging, and chat functionality. With Pusher, you can easily integrate real-time features into your web and mobile applications.
  • Braze: Braze is a comprehensive customer engagement platform that helps businesses build and maintain meaningful relationships with their customers. It offers a wide range of messaging channels, including push notifications, in-app messaging, email marketing, and more. Braze also provides advanced analytics and personalization capabilities to optimize user engagement.
  • Leanplum: Leanplum is a mobile engagement platform that focuses on delivering personalized experiences to mobile app users. It offers features like push notifications, in-app messaging, A/B testing, and marketing automation. Leanplum's platform is designed to help businesses drive user retention, increase revenue, and enhance the overall user experience.
  • CleverTap: CleverTap is a customer engagement and retention platform that enables businesses to deliver personalized messaging across various channels, including push notifications, in-app messaging, email, SMS, and more. CleverTap offers advanced segmentation, automation, and analytics capabilities to help businesses optimize their customer engagement strategies.

For more information about these alternatives, you can visit their respective websites.

OneSignal Review: Pros & Cons

Now, let's weigh the pros and cons of using OneSignal:


  • Easy to set up and get started.
  • Real-time reporting for delivery and conversion performance.
  • Scalable solution capable of handling millions of users and billions of notifications.
  • A/B testing feature to optimize message performance.
  • Superior segmentation capabilities for personalized messaging.
  • Automated messaging based on user behavior.
  • Intelligent delivery using machine learning algorithms.
  • Open source SDKs and API accessibility for easy integration and analysis.


  • Limited personalization in the free plan.
  • Additional costs may apply for certain channels and features.
  • Some users may find the interface overwhelming at first.


In conclusion, OneSignal is a comprehensive customer engagement solution that offers a range of messaging channels, powerful features, and flexible pricing plans. Whether you're a mobile app developer, an e-commerce business, a news organization, or a fintech company, OneSignal can help you maximize engagement and minimize churn.

So, what are you waiting for? Head over to saas blog for more in-depth reviews of other SaaS products.

Happy messaging!


Upendra Varma

Upendra Varma

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