Census In-Depth Review: Features, Pricing & Alternatives (2023 Updated)

Hey there, fellow marketers and data enthusiasts! Today, I want to talk to you about a game-changing tool that has been making waves in the industry – Census. As the owner of this blog, Upendra Varma, I've had the opportunity to test out Census and I'm here to give you an in-depth review of its features, pricing, and alternatives. So, grab a cup of coffee and let's dive in!

Census Review: What is Census

Census is a powerful B2B SaaS product that acts as a data activation and reverse ETL (Extract, Transform, Load) platform. It bridges the gap between data and marketing teams, allowing you to activate your valuable customer data and personalize every interaction. With Census, you can sync data from your data warehouse, build dynamic audiences, launch campaigns, and personalize emails with ease. It's a tool loved by data teams and built for marketing teams.

Census Review: How can it be used?

Census offers a wide range of use cases for different user profiles. Here are some ways you can use Census to supercharge your marketing efforts:

  • Data Teams: Activate your data warehouse, sync data to your favorite apps, and ensure the security of your valuable customer data.
  • Marketing Teams: Launch targeted campaigns, build dynamic audiences, and personalize emails to deliver a personalized experience to your customers.
  • BizOps and Go-to-market Teams: Use Census as an indispensable tool to streamline your operations and drive growth.

Census Review: Who is it for?

Census is a versatile tool that caters to various profiles of users and customers. Here are some of the user segments that can benefit from using Census:

  • Data Teams: Data engineers, data analysts, and data scientists who want to activate their data and sync it to different destinations.
  • Marketing Teams: Marketers, growth hackers, and campaign managers who want to launch targeted campaigns and personalize their marketing efforts.
  • BizOps and Go-to-market Teams: Business operations professionals, sales operations teams, and go-to-market strategists who need a tool to streamline their operations and drive growth.

Census Features

Census offers a plethora of features that empower you to make the most out of your data. Let's take a look at some of the key features:

  • Data Activation: Activate your valuable customer data from your data warehouse and sync it to your favorite apps without the need for code or engineers.
  • Personalization: Personalize every interaction with your customers by leveraging the complete view of their data provided by Census.
  • Dynamic Audiences: Build dynamic audiences based on specific criteria to target the right customers with the right message.
  • Sync Data: Sync data from your data warehouse to various destinations such as Slack, Google Sheets, and more, to ensure that your teams have access to the latest information.
  • Complete Customer View: Gain a holistic view of your customers by aggregating data from multiple sources and creating a unified customer profile.
  • Ease of Use: Census is designed to be user-friendly, allowing you to build once and use everywhere with ease.

Census Pricing

Census offers different pricing plans to cater to the needs of different businesses. Here's a breakdown of the pricing options:

  • Free: This plan includes 1 billable destination, unlimited free destinations (Slack, Google Sheets, and more), and up to 2 active syncs per billable destination. It also offers 5 user seats and 1 workspace.
  • Professional: The Professional plan includes 2 billable destinations, up to 4 billable destinations (with an additional cost), 5 active syncs per billable destination, and 2 workspaces. It offers annual pricing at an 18% discount.
  • Enterprise: The Enterprise plan offers custom pricing based on the number of billable destinations. It includes Audience Hub for Marketers, enterprise connections (Oracle, NetSuite, Shopify, Anaplan, Workday, and Salesforce Commerce Cloud), AWS PrivateLink add-on, unlimited workspaces, unlimited user seats, and custom legal terms.

Please note that the pricing information provided here may not be up-to-date. For the most accurate and current pricing details, it's best to get in touch with the Census sales team.

Census Alternatives

If you're considering alternatives to Census, here are a few options you can explore:

  • Stitch: Stitch is a powerful ETL (Extract, Transform, Load) tool that allows you to extract data from various sources and load it into your data warehouse.
  • Segment: Segment is a customer data platform that helps you collect, clean, and control your customer data to power various marketing and analytics tools.
  • Fivetran: Fivetran is a cloud-based data integration platform that automates data pipeline workflows, allowing you to centralize your data for analysis and reporting.

Census Review: Pros & Cons

To wrap up this review, let's take a quick look at the pros and cons of using Census:


  • Easy-to-use interface
  • Seamless integration with various apps and platforms
  • Powerful data activation and personalization features
  • Scalable and secure by design
  • Excellent customer support


  • Pricing can be on the higher side for small businesses
  • Limited number of billable destinations in lower-tier plans


If you're looking for a tool to activate your valuable customer data, personalize your interactions, and bridge the gap between your data and marketing teams, Census is definitely worth considering. With its powerful features and user-friendly interface, Census empowers you to make data-driven marketing decisions and deliver a personalized experience to your customers.

So, what are you waiting for? Give Census a try and unlock the full potential of your data today! And don't forget to check out my blog at saas blog for more in-depth reviews of various SaaS products.

Happy marketing, folks!


Upendra Varma

Upendra Varma

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