Cycle In-Depth Review: Features & Alternatives (2023 Updated)

Hey there! Upendra Varma here, and today I'm going to give you an in-depth review of Cycle, a B2B SaaS product designed to help product teams collect, unify, and connect all product information across their tools. If you're looking to build a robust feedback system across multiple sources, then Cycle might just be the tool for you. So, let's dive in and explore what Cycle has to offer!

Cycle Review: What is Cycle

Cycle is a powerful software product that aims to streamline the feedback management process for product teams. It allows you to collect feedback from various sources, including HubSpot, Intercom, and Slack, and syncs them all in one place with a two-way sync. With Cycle, you can easily search for customers, auto-merge duplicate entries, and link feedback to specific customers. It also provides filter views and customer profiles to help you access and analyze feedback more efficiently.

Cycle Review: How can it be used?

Cycle can be used by product teams in a variety of ways. Whether you're a small startup or a large organization, Cycle offers features and workflows that can be customized to suit your specific needs. You can use Cycle to capture feedback from multiple sources, including your inbox, and customize feedback forms to gather information that is relevant to your product. With Cycle, you can also capture feedback with context, document user interviews, and extract product insights from your inbox.

Cycle Review: Who is it for?

Cycle is designed for product teams who want to streamline their feedback management process and build a robust system for collecting, organizing, and analyzing feedback. It can be used by various user profiles, including product managers, customer support teams, and user researchers. Cycle is suitable for companies of all sizes and industries, and its customizable features make it adaptable to different workflows and use cases.

Here are some key user segments that can benefit from using Cycle:

  • Product managers who need a centralized platform to collect and organize customer feedback.
  • Customer support teams who want to link customer feedback to specific users or companies.
  • User researchers who need a tool to capture and document user interviews and insights.
  • Startups and small businesses looking for an affordable feedback management solution.
  • Large organizations that need to scale their feedback system across multiple teams and departments.

Cycle Features

Now, let's take a closer look at some of the key features that Cycle offers:

Sync your customers

  • Sync people and companies from HubSpot, Intercom, and Slack in one place with a two-way sync.

Fast search

  • Easily search for customers or companies by hitting cmd+K.

Auto merge

  • Automatically merge duplicate customers from different sources.

Link feedback to customers

  • Easily link feedback to the right customer or create a new customer in Cycle.

Filter views

  • Use filter views to access summary feedback views by customer or company.

Customer profiles

  • Each customer has a profile that aggregates their feedback and related product initiatives.

Capture feedback from many sources

  • Bring feedback from various sources into your inbox for easy management.

Customize feedback forms

  • Create customized feedback forms to gather information specific to your product.

Capture with context

  • Capture feedback with relevant context to better understand customer needs.

Document rich user interviews

  • Document and store rich user interviews and insights for future reference.

Extract product insights in your inbox

  • Split your inbox into views to better manage and extract insights from feedback.

Get to inbox zero

  • Stay organized and achieve inbox zero with Cycle's powerful inbox management features.

Write and organize your PRDs

  • Open and organize product initiatives with customer context and insights.

Delightful writing experience

  • Enjoy a full-fledged real-time editor built for speed and delight.

Content templates

  • Use content templates to pre-fill PRDs with the structure and formatting you want.

Close the loop with customers at each release

  • Personalized notifications keep you informed about updates on initiatives you're interested in.

Recruit people for user research

  • Reach out to the right users for user research based on their feedback.

Make it infinitely yours

  • Customize Cycle's data model to fit your specific needs.

Create your own views

  • Create filtered views of your Cycle docs with powerful building blocks.

These are just some of the many features that Cycle offers. If you want to explore the full range of features and pricing options, you can check out their website at

Cycle Plans

I have written a more in-depth review about the pricing options for Cycle on my blog. You can find it at cycle pricing. Be sure to check it out for detailed information about the different plans and pricing options available.

Cycle Alternatives

If you're considering alternatives to Cycle, here are a few options you might want to explore:


Productboard is a product management tool that helps teams understand what users need, prioritize what to build, and rally everyone around the roadmap. It offers features like user insights management, prioritization, and roadmapping, allowing you to make decisions based on user needs and market strategy. However, it might be a bit overwhelming for small teams due to its extensive feature set.


Canny is a simple, intuitive platform that collects and organizes user feedback for product teams. It helps businesses track user feedback to make informed product decisions. It's known for its user-friendly interface and ease of setup, making it a good choice for startups and small businesses. One potential downside to Canny is that it might not be as feature-rich as some of the other options.


UserVoice is a comprehensive product feedback management software that helps you collect and analyze user feedback and prioritize product decisions. UserVoice also includes a robust customer feedback forum, advanced analytics tools, and integration with CRM and other software. It's a more enterprise-focused solution, so it might be overkill for smaller teams.


Aha! is a cloud-based project management solution for small, midsize, and large enterprises. It caters to industries including education, energy, finance, government, legal, IT services, marketing, medical, nonprofit, and others. Aha! mainly offers solutions for idea management and strategy planning. It might be more suited to teams that have a strategic focus and need a higher level of detail in their planning.

Each of these alternatives offers its own unique set of features and pricing options. Be sure to compare them with Cycle to find the one that best suits your needs. While Cycle offers a robust set of features, these alternatives are also worth considering depending on your team's needs and budget. Regardless of the tool you choose, the most important thing is that it aligns with your product strategy and helps you build better products for your users.

Cycle Review: Pros & Cons

Now, let's take a look at some of the pros and cons of using Cycle:


  • Easy syncing of customers from multiple sources
  • Fast search functionality for quick access to customer information
  • Automated merging of duplicate customer entries
  • Ability to link feedback to specific customers
  • Customizable filter views for efficient feedback analysis
  • Customer profiles that aggregate feedback and product initiatives


  • Limited integration options with other tools
  • Steeper learning curve for advanced customization features

Overall, Cycle offers a robust set of features that can greatly improve your feedback management process. While it may have some limitations in terms of integrations and customization, its core functionality is solid and can provide significant value to product teams.


In conclusion, Cycle is a powerful tool that can help product teams streamline their feedback management process and build a robust system for collecting, organizing, and analyzing feedback. With its wide range of features, customizable workflows, and user-friendly interface, Cycle is a great option for companies of all sizes and industries.

So, if you're looking to level up your feedback management game, give Cycle a try! And don't forget to check out my blog at saas blog for more in-depth reviews of other SaaS products.

Happy cycling!


Upendra Varma

Upendra Varma

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