Cello Pricing & Plans (2023 Updated)

Hey there! Welcome to my blog post about the pricing of Cello, the awesome B2B SaaS product that helps businesses launch and validate incentivized referrals. If you're curious about the different plans and costs offered by Cello, you've come to the right place! So let's dive right in and explore the pricing options.

But first, let me take a moment to introduce you to Cello. Cello is a powerful referral platform that allows businesses to effortlessly launch and validate their referral programs. With Cello, you can easily track and manage unlimited referrals, integrate with all your favorite tools, and enjoy core platform features that will supercharge your referral efforts. Sounds amazing, right? Well, it gets even better with their fair and simple success-based pricing. Now, let's take a closer look at the plans offered by Cello.

Cello Pricing: Plans

Cello offers three different plans: Free, Grow, and Scale. Each plan comes with its own set of features and pricing. Let's go through them one by one:

Free Plan

  • Price: $0/month
  • Referral ARR: Up to €5k
  • Includes:

– Unlimited referrals

– All integrations

– Core platform features

Grow Plan

  • Price: $350/month
  • Referral ARR: Up to €50k
  • Includes everything in the Free plan, plus:

– In-brand customization (e.g., in-brand email design, widget menu integration)

Scale Plan

  • Price: $750/month
  • Referral ARR: Up to €100k
  • Includes everything in the Grow plan, plus:

– Premium SLAs

Cello Pricing: Which plan to pick?

Now that you know the different plans offered by Cello, you might be wondering which plan is the right fit for you. Well, it depends on your specific needs and goals. Let me help you make a decision based on different scenarios:

1. If you're just starting out and want to give Cello a try without any commitments, the Free plan is perfect for you. It allows you to test the waters and see if Cello is the right fit for your business.

2. If you're looking to grow your referral program and want to customize it to match your brand, the Grow plan is the way to go. With in-brand customization options, you can create a seamless and branded referral experience for your customers.

3. If you're a scale-up business and need premium support and service level agreements, the Scale plan is tailored for you. With premium SLAs, you can rest assured that your referral program will be running smoothly and efficiently.

Cello Pricing: Is it for you?

Now that you have a better understanding of the different plans offered by Cello, let's talk about whether Cello is the right choice for you. Here are a few scenarios where Cello might be a perfect fit:

  • If you're a small business or startup, the Free plan allows you to launch and validate your referral program without any upfront costs. It's a low-risk way to test the effectiveness of referrals for your business.
  • If you're a medium-sized business looking to scale your referral program and want to create a seamless brand experience, the Grow plan offers in-brand customization options that will help you take your program to the next level.
  • If you're a large enterprise or a scale-up business that needs premium support and SLAs, the Scale plan is the ideal choice. With premium SLAs, you can ensure that your referral program is running smoothly and efficiently, even at high volumes.

Of course, these are just a few examples, and the best plan for you ultimately depends on your unique requirements and goals. I recommend checking out my in-depth review article on Cello, where I go into more detail about its features, benefits, and use cases. You can find it on my blog cello review.


In conclusion, Cello offers fair and simple success-based pricing plans that cater to businesses of all sizes. Whether you're just starting out or looking to scale your referral program, Cello has a plan that fits your needs. I hope this blog post has helped you understand the pricing options offered by Cello and make an informed buying decision.

If you're interested in reading more in-depth reviews of other SaaS products, be sure to check out my blog saas blog. Happy exploring!


Upendra Varma

Upendra Varma

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