Buffer Pricing & Plans (2023 Updated)

Hey there! Welcome to my blog, where I'll be talking all about Buffer pricing and the different plans they offer. Buffer is a fantastic B2B SaaS product that helps individuals and businesses manage their social media accounts seamlessly. If you're curious to learn more, you can check out their website at buffer.com.

Now, let's dive into the world of Buffer pricing!

Buffer Pricing: Plans

Buffer offers four different plans to cater to the needs of individuals, professionals, teams, and marketing agencies. Let's take a closer look at each plan and the features they offer:

Free Plan

  • Connect up to 3 channels
  • Planning & publishing tools
  • Landing page builder
  • AI Assistant

Essentials Plan ($6/month per channel)

  • All features of the Free Plan
  • Engagement tools
  • Analytic reports

Team Plan ($12/month per channel)

  • All features of the Essentials Plan
  • Unlimited team members & clients
  • Draft collaboration tools

Agency Plan ($120/month for 10 channels)

  • All features of the Team Plan
  • Custom access & permissions
  • Agency-friendly pricing

Buffer Pricing: Which plan to pick?

Now that we know the different plans Buffer offers, let's figure out which plan is the best fit for you. Here are my recommendations based on different use cases and price points:

1. Free Plan: If you're just starting out with social media or have a limited budget, the Free Plan is a great option. It provides you with essential tools to manage up to 3 channels.

2. Essentials Plan: If you're a professional who needs publishing, analytics, and engagement tools, the Essentials Plan is perfect for you. You can add additional channels for $6/month per channel.

3. Team Plan: For teams that require unlimited users, collaboration, and reporting, the Team Plan is the way to go. It offers all the features of the Essentials Plan and allows you to add additional channels for $12/month per channel.

4. Agency Plan: If you're a marketing agency with 10 or more channels, the Agency Plan is tailored for you. It includes all the features of the Team Plan and provides custom access & permissions along with agency-friendly pricing.

Buffer Pricing: Is it for you?

Buffer is a versatile tool that caters to a wide range of users, companies, and industries. Here's a quick breakdown of which plan might make sense for different user profiles:

  • Individuals: The Free Plan is a great option for individuals who want to manage their personal social media accounts.
  • Small Businesses: The Essentials Plan offers the necessary tools for small businesses to effectively manage their social media channels.
  • Marketing Teams: The Team Plan is perfect for marketing teams that require collaboration and reporting tools to streamline their social media efforts.
  • Marketing Agencies: The Agency Plan is specifically designed for marketing agencies with multiple clients and channels.

If you want a more in-depth review of Buffer, feel free to check out my blog post at buffer review.


I hope this blog post helped you understand the different pricing plans Buffer offers and which plan might be the best fit for you. Remember, Buffer is a powerful social media management tool that can help elevate your online presence. If you're interested in more SaaS reviews, be sure to visit my blog at saas blog. Happy social media managing!


Upendra Varma

Upendra Varma

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