Promomash is a software and services platform that empowers CPG startups and emerging brands to manage all aspects of the retail go-to-market lifecycle. In this article, we will provide an in-depth review of Promomash, including its features, pricing, and alternatives.
What is Promomash?
Promomash is a platform that enables brands to manage all aspects of their retail go-to-market lifecycle, including people, data, and processes. It provides tools to control all levers across the entire promotion lifecycle and gain insights never before possible. Promomash allows teams to be more accountable, performance to be more predictable, and ROI to be calculated accurately.
How can Promomash be used?
Promomash can be used to manage retail promotions from planning to execution, all in one place. It can be used to plan and optimize trade promotions, key accounts, and independent channels, and streamline settlements and deductions. It can also be used to find the right ambassador talent to represent your brand and train them online to tell your story and sell your products consistently.
Who can use Promomash?
Promomash is designed for CPG startups and emerging brands that need to manage their retail go-to-market lifecycle. It can be used by sales and marketing teams, brand ambassadors, and field marketing and sales teams.
Promomash Features
Promomash offers a variety of features that enable brands to manage all aspects of their retail go-to-market lifecycle. These include:
- Field and Event Marketing Management: Plan, staff, execute, and analyze in-house and agency-led field marketing, including in-store demos, events, online activations, influencer programs, and more.
- Field Sales and Broker Management: Stay connected with your field rep and broker teams, get visibility into store visit details, and gain actionable performance insights.
- Trade and Deduction Management: Plan and optimize trade promotions, key accounts, and independent channels, and streamline settlements and deductions.
- Brand Ambassador Recruiting and Training: Find the right ambassador talent to represent your brand and train them online to tell your story and sell your products consistently.
Promomash Pricing
Promomash offers three pricing plans: Seed, Growth, and Scale. The Seed plan includes 75 events per month and costs $3 per additional event. The Growth plan includes 150 events per month and costs $4 per additional event. The Scale plan includes 200 events per month and costs $4 per additional event. There are no setup fees for any of the plans.
Alternatives to Promomash
There are several alternatives to Promomash, including:
- Retail Zipline: Retail Zipline is a platform that streamlines communication between headquarters and stores, enabling retailers to execute promotions more efficiently.
- Repsly: Repsly is a platform that enables field teams to collect and analyze data, enabling brands to optimize their retail execution.
- GoSpotCheck: GoSpotCheck is a platform that enables brands to collect and analyze data from their field teams, enabling them to optimize their retail execution.
In conclusion, Promomash is a platform that enables brands to manage all aspects of their retail go-to-market lifecycle. It offers a variety of features and pricing plans that are designed to meet the needs of CPG startups and emerging brands. However, there are several alternatives to Promomash that may also be worth considering.
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