Ovation In-Depth Review: Features & Alternatives (2023 Updated)

Hey there! Welcome to my blog where I review various software products. Today, we're going to dive deep into Ovation, the guest feedback platform for restaurants. If you're a restaurant owner or manager looking for a way to improve your guest experience and drive revenue, then this review is for you.

Ovation Review: What is Ovation

Ovation is a B2B SaaS product that provides actionable guest feedback for restaurants. It offers 2-question, SMS-based surveys that give you real-time insights into your guests' experiences. With Ovation, you can easily collect feedback, drive retention, generate 5-star reviews, and increase revenue. It's the home of the Digital Table Touch™, making it easier than ever to connect with your customers.

Ovation Review: How can it be used?

Ovation can be used in a variety of ways to improve your restaurant's operations and guest experience. Here are a few examples:

  • Collecting Feedback: Ovation allows you to gather feedback from your guests in a quick and efficient manner. With its SMS-based surveys, you can easily ask your guests about their experience and identify areas for improvement.
  • Driving Retention: By resolving issues privately and directly with guests, Ovation helps you retain customers and turn them into loyal fans. With the insights gained from the surveys, you can address any concerns and provide exceptional service.
  • Generating 5-star Reviews: Ovation encourages happy customers to leave positive reviews on platforms like Yelp and Google. By leveraging the power of word-of-mouth marketing, you can attract new customers and increase your restaurant's reputation.
  • Increasing Revenue: Ovation's surveys also give you the opportunity to drive revenue. If a guest gives you a 5-star rating, they can be prompted to take actions like buying a gift card, leaving a review, or scheduling a catering order.

Ovation Review: Who is it for?

Ovation is perfect for anyone in the restaurant industry who wants to improve their guest experience and drive revenue. Here are a few user profiles that can benefit from using Ovation:

  • Restaurant Owners: Ovation provides restaurant owners with valuable insights into their guests' experiences. By using the feedback collected through Ovation, owners can make informed decisions about their operations and drive revenue.
  • Restaurant Managers: With Ovation, restaurant managers can easily address any concerns or issues raised by guests. By resolving these issues in real-time, managers can improve customer satisfaction and increase loyalty.
  • Hospitality Industry Professionals: Ovation is not limited to restaurants. It can also be used by professionals in the hospitality industry, such as hotels and resorts, to gather feedback and improve guest experiences.
  • Marketing Professionals: Ovation's ability to generate 5-star reviews can be a game-changer for marketing professionals. By leveraging the positive feedback from guests, marketers can attract new customers and increase brand reputation.

Ovation Features

Here are some of the key features that Ovation offers:

  • 2-Question Surveys: Ovation's surveys are short and to the point, making it easy for guests to provide feedback.
  • SMS-Based Surveys: Guests can respond to the surveys via SMS, making it convenient for them to share their thoughts.
  • Real-Time Insights: With Ovation, you get real-time insights into your guests' experiences, allowing you to address any issues immediately.
  • Private Issue Resolution: Ovation enables you to resolve issues privately and directly with guests, improving customer satisfaction.
  • Review Generation: Ovation prompts happy customers to leave positive reviews, boosting your online reputation.
  • Revenue-Driving Actions: Ovation gives you the opportunity to drive revenue by encouraging guests to take actions like buying gift cards or scheduling catering orders.

Ovation Plans

For more information about Ovation's pricing plans, check out my in-depth review about Ovation's pricing ovation pricing.

Ovation Alternatives

If you're considering alternatives to Ovation, here are a few options you might want to explore:

  • ReviewTrackers: ReviewTrackers offers a comprehensive platform for managing online reviews and gathering customer feedback. It provides insights and analytics to help businesses improve their online reputation.
  • Reputation.com: Reputation.com is a reputation management platform that helps businesses monitor and improve their online presence. It offers tools for managing online reviews, social media, and customer feedback.
  • Podium: Podium is a customer communication platform that enables businesses to manage online reviews, messages, and customer feedback from a single dashboard. It helps businesses improve their online reputation and increase customer satisfaction.

Ovation Review: Pros & Cons

Here are some of the pros and cons of using Ovation:


  • Easy to use and implement
  • Real-time insights into guest experiences
  • Ability to drive revenue through actions
  • Private issue resolution
  • Prompting of positive reviews


  • Limited to the restaurant and hospitality industry
  • May require additional integrations for certain workflows


In conclusion, Ovation is a powerful tool for restaurants and hospitality businesses looking to improve their guest experience, drive revenue, and boost their online reputation. With its easy-to-use surveys, real-time insights, and revenue-driving actions, Ovation provides valuable feedback and helps businesses make informed decisions.

If you're interested in learning more about Ovation and other SaaS products, be sure to check out my blog at saas blog.


Upendra Varma

Upendra Varma

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