Email marketing has become an essential part of every business. Choosing the right tool is crucial for effective email marketing campaigns. MassMailer is one such email marketing tool designed specifically for Salesforce CRM. In this blog post, we will be discussing in detail the features, pricing, and alternatives to MassMailer.
What is MassMailer?
MassMailer is a Salesforce-native email marketing tool that allows users to send mass emails with ease. It offers a simple email wizard that helps users build, send, and schedule professional-looking emails without requiring any HTML experience. MassMailer also provides in-depth reporting on each email’s success, allowing users to make smart decisions on their communications.
How can MassMailer be used?
MassMailer can be used to manage email marketing campaigns within Salesforce CRM. It allows users to send emails to campaign members, contacts, and leads from within Salesforce. MassMailer also enables users to send one-off emails to their contacts and leads immediately or schedule emails to send later. Additionally, users can track email results anytime and make smart decisions for future campaigns.
Who can use MassMailer?
MassMailer is suitable for businesses of all sizes that use Salesforce CRM. It is ideal for marketers who need to acquire new leads, communicate with current contacts, and ensure database information stays up-to-date. Sales professionals can also benefit from MassMailer by taking the tedium out of email marketing and focusing on what they do best. Real estate agencies, staffing/recruiting firms, franchise businesses, retail organizations, non-profit organizations, and educational institutions can also use MassMailer to manage their email marketing campaigns.
MassMailer Features
MassMailer offers several features that make it an excellent email marketing tool for Salesforce users. Some of its features include:
- Salesforce Campaigns: Send emails to campaign members, contacts, and leads from within Salesforce.
- Simple Email Wizard: Build, send, and schedule professional-looking emails with a simple to use email wizard within Salesforce – no HTML experience required.
- Unlimited Emails: Eliminate the email limitations on Salesforce. Send emails beyond batch or per day limits.
- Monitor Results: Track email results anytime and make smart decisions for future campaigns. Track opens, click-throughs, bounces, complaints, unsubscribes, and more.
- Send One-Off Emails: Send one-off emails to your contacts and leads immediately or schedule your emails to send later. Find out when your email is opened or clicked and know when to take the next step in.
- Verify Emails: Ensure that the contacts on your email list are legitimate before you hit send. Reduce your bounce rate by up to 98% and protect your deliverability.
- Send File Attachments: Send marketing or sales PDFs, documents, and videos to your audience without extra date and fuss. You can even add an expiry date and time for any time-sensitive material.
- Send Drip Email Campaigns: Through MassMailer and Salesforce Process Builder, you can create an email drip campaign in Salesforce with ease. MassMailer makes it possible to schedule these emails and send them to leads or contacts.
- Build Email Templates: Leverage MassMailer Email Template Builder to create email templates right within Salesforce. No HTML code required. Just drag and drop to create mobile responsive, professional looking templates with ease.
- Workflow Email Alerts: Send and track the email alerts via the Salesforce Process Builder using MassMailer. Log the activity history and email events such as opens, clicks.
- Remove Spam Traps: Identify 90% of trap emails, thereby improving the overall quality of your lists. This can even be used on purchased lists, to improve your audience reach and scale your marketing quickly.
- Monitor Email Reputation: Your sender reputation is incredibly important. If you have a poor email sender reputation, you could be sending out emails to no one at all. MassMailer’s email deliverability features provide comprehensive solutions to defeat many common issues.
MassMailer Pricing
MassMailer offers three pricing plans: Basic, Pro, and Premier. The Basic plan starts at $199 per month and allows users to send up to 10,000 emails. The Pro plan starts at $253 per month and allows users to send up to 25,000 emails. The Premier plan starts at $357 per month and allows users to send up to 100,000 emails. All plans come with a 10% discount with annual billing. Higher Ed and Non-Profit organizations can ask for a special discount, and volume discounts are also available.
Alternatives to MassMailer
While MassMailer is a great email marketing tool for Salesforce users, there are other alternatives available.
- Mailchimp: Email marketing and automation platform that helps businesses of all sizes design and send professional-looking emails and track their performance.
- HubSpot: All-in-one marketing platform that includes email marketing, social media management, lead generation, and analytics tools to help businesses attract, engage, and convert customers.
- ActiveCampaign: Email marketing and CRM platform that combines email marketing, marketing automation, and sales CRM tools to help businesses grow and automate their customer journeys.
- Drip: Ecommerce CRM and email marketing platform that enables businesses to create personalized customer experiences, build relationships, and drive revenue growth.
- Sendinblue: Email marketing and automation platform that offers a suite of tools for email marketing, SMS marketing, and chat messaging to help businesses engage with their customers across multiple channels.
These tools offer similar features to MassMailer and can be used to manage email marketing campaigns outside of Salesforce.
In conclusion, MassMailer is an excellent email marketing tool for Salesforce users. It offers a simple email wizard, unlimited emails, and in-depth reporting on each email’s success. MassMailer’s pricing plans are also affordable and can be customized to meet the needs of different businesses. However, if you’re looking for alternatives to MassMailer, there are several other email marketing tools available that offer similar features.
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