SaaS Sales Funnel. How to Build One for Your B2B SaaS?
Should you work on generating more leads (or) optimizing trial to conversion? Where are you good at today? Which one should you prioritize? Do you feel you don’t have enough visibility into how your marketing & sales processes are working for your B2B SaaS? What you are missing is a good saas sales funnel which […]
CARR vs ARR. What’s the difference ?
For subscription businesses, Annual Recurring Revenue (ARR) is the true north star metric. But these days a new metric closely related to ARR is getting popular, especially for fast growing recurring businesses ( like SaaS ). Its committed Annual Recurring Revenue (CARR). In fact, one study shows that almost 50% of recurring businesses are using […]