I study growth stories of B2B SaaS companies & share them.

Yash Shah, CEO of Momentum Ventures talks about his current venture & the story of how he built & sold his SaaS company ClientJoy.

Momentum Ventures:

• Founded by Yash, Momentum Ventures specializes in assisting SaaS companies in acquiring, converting, and retaining customers by developing sustainable go-to-market strategies.
• Yash describes their engagement model, which involves problem definition, identifying skill gaps, and structuring teams to work as an extension of the client’s team.
• The company primarily operates on an output-driven engagement model using OKR (Objectives and Key Results) methods, with weekly check-ins to track progress.
• Yash shares a case study with Cloud Presenter, a meetings and webinars platform, where Momentum Ventures optimized conversions and user activations to address challenges in customer acquisition.
• The engagement model at Momentum Ventures revolves around value-based pricing, where they focus on improving specific metrics to generate more revenue for SaaS companies.

ClientJoy:

• ClientJoy, founded by Yash Shah, initially started as a CRM platform for agencies and freelancers to manage client relationships and projects efficiently.
• The platform addressed the challenges agencies faced in managing client relationships effectively, especially as they scaled.
• Yash explains how the platform gained traction through targeted inbound marketing efforts, focusing on addressing the pain points of agencies with content tailored to their needs.
• ClientJoy’s growth strategy involved understanding their ideal customers deeply, which led to a significant focus on agencies with team sizes ranging from 11 to 50 people in the US and Canada
• They had around 16000 customers on the platform.
• Yash discusses various channels that contributed to ClientJoy’s growth, including SEO-driven content marketing, lead magnets, competitor funnels, and targeted advertising on platforms like Instagram.
• The company’s approach to nurturing leads involved providing valuable content related to agency growth rather than solely promoting their product, fostering trust and engagement with their target audience.
• The episode concludes with Yash sharing insights into ClientJoy’s exit journey, highlighting the company’s journey from securing government grants to multiple funding rounds and eventual acquisition discussions.

This episode offers a comprehensive exploration of the strategies and journeys behind two successful ventures in the SaaS industry, providing valuable insights for aspiring founders and entrepreneurs.