B2B SaaS Podcast
On the B2B SaaS Podcast, the host (Upendra Varma) interviews the world’s best B2B SaaS founders, asking them everything about their businesses.
How We Landed 20+ Enterprise Deals with Founder-Led Sales?
Robin Singhvi, Founder of SmartCue, talks how about how they acquired over 30 paying customers ( of 5-6 figure ACV deals ) primarily with founder-led sales. We deep dive into his entrepreneurial journey and learn how his monthly newsletter and enterprise sales expertise are propelling SmartCue’s growth! 🚀
Here’s what we will discuss,
- 🚀 Building Credibility: Robin leveraged a decade in enterprise sales, positioning himself as a thought leader to establish trust early on, setting SmartQ apart in a competitive landscape.
- 🌟 Navigating Enterprise Sales: With a background in million-dollar deals, Robin’s diligence, proactivity, and methodical engagement laid the groundwork for successful sales in the enterprise market.
- 💼 Founder-led Power: Emphasizing a personal touch, Robin’s active involvement in the sales process boosted SmartQ’s credibility, building confidence and trust.
- 📅 Monthly Newsletter Magic: Initiating a monthly newsletter since SmartQ’s launch in October 2021, it evolved into a valuable tool for lead generation, sharing experiences, and fostering relationships.
📊 Key Metrics Discussed:
- 📈 Current Customers: 30+ organizations.
- 💰 Revenue Target: Aiming for $1M+ by March 2024.
- 🚀 Growth Goal: On track to reach 100 organizations on SmartCue.
- 🛠️ Sales Approach: Founder-led with plans to build a robust sales engine.
- 💸 Funding: Raised capital from an accelerator program and angel investors.
- 👥 Team Size: Core team of 3, augmented with interns and contractors.
- ⏳ Product Age: SmartCue launched officially in May 2023.
You can also watch this on youtube here,
https://youtu.be/43rQNJnh16c
November 29, 2023
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Ameya DubeyRead More
Relevant, concise, and informative - this show boils down essentials and insights useful for a SaaS venture in bite-sized packages through precise, to-the-point questions. I like the interviewer's effective style and look forward to listening to more guests covering a wider range of issues! An excellent and valuable resource for entrepreneurs everywhere.
@podcaster_9999Read More
Short, on point and packed with real founders insights which aren't easily accessible anywhere, One of a kind and a must listen if you're into SaaS or a founder of a SaaS business
@dreadplanRead More
Loved the podcast series from Upendra, introducing many founders, their products and the journey.
@sidharthnegiRead More
I've always been curious about self sustaining businesses but it's not always straightforward where to go looking. This podcast was just what I needed - crisp and to the point information delivered quickly and efficiently.
@ iitzashRead More
I am working on a SaaS application myself and listening to these podcasts is not only enlightening but also highly motivating. Short, simple and straight to the point. Looking forward to more amazing podcasts. Long way to go Upendra.
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