On the B2B SaaS Podcast, the host (Upendra Varma) interviews the world’s best B2B SaaS founders, asking them everything about their businesses.
Robin Singhvi, Founder of SmartCue, talks how about how they acquired over 30 paying customers ( of 5-6 figure ACV deals ) primarily with founder-led sales. We deep dive into his entrepreneurial journey and learn how his monthly newsletter and enterprise sales expertise are propelling SmartCue’s growth! 🚀
Here’s what we will discuss,
- 🚀 Building Credibility: Robin leveraged a decade in enterprise sales, positioning himself as a thought leader to establish trust early on, setting SmartQ apart in a competitive landscape.
- 🌟 Navigating Enterprise Sales: With a background in million-dollar deals, Robin’s diligence, proactivity, and methodical engagement laid the groundwork for successful sales in the enterprise market.
- 💼 Founder-led Power: Emphasizing a personal touch, Robin’s active involvement in the sales process boosted SmartQ’s credibility, building confidence and trust.
- 📅 Monthly Newsletter Magic: Initiating a monthly newsletter since SmartQ’s launch in October 2021, it evolved into a valuable tool for lead generation, sharing experiences, and fostering relationships.
📊 Key Metrics Discussed:
- 📈 Current Customers: 30+ organizations.
- 💰 Revenue Target: Aiming for $1M+ by March 2024.
- 🚀 Growth Goal: On track to reach 100 organizations on SmartCue.
- 🛠️ Sales Approach: Founder-led with plans to build a robust sales engine.
- 💸 Funding: Raised capital from an accelerator program and angel investors.
- 👥 Team Size: Core team of 3, augmented with interns and contractors.
- ⏳ Product Age: SmartCue launched officially in May 2023.
You can also watch this on youtube here,