Funnel Pricing & Plans (2023 Updated)

Hey there! Upendra Varma here, and today we're going to dive into the exciting world of Funnel pricing. If you're looking to power up your reporting and analytics and take control of your performance at scale, Funnel has got you covered. So, let's jump right in and explore the different plans and costs that Funnel offers!

But before we begin, be sure to check out their website at to get a better sense of what they're all about. Trust me, you won't be disappointed!

Funnel Pricing: Plans

Funnel offers four distinct plans to cater to the diverse needs of businesses. Let's take a closer look at each plan and what they have to offer:

Free Plan

Are you ready to embark on your data-driven marketing journey? Funnel's Free plan is the perfect starting point. Here's what you can expect:

  • Maximum capacity of 350 flexpoints
  • Choose from over 230 core connectors
  • Select from three destinations

Starter Plan

If you're looking to tap into the power of the marketing data hub with a capacity tailored for smaller deployments, the Starter plan is for you. Here's what it includes:

  • Base capacity of 700 flexpoints

Business Plan

Ready to experience rock-solid business intelligence and powerful connectivity? The Business plan has got your back. Here's what you can expect:

  • Base capacity of 1000 flexpoints
  • Choose from nine destinations
  • Up to three custom connectors
  • Guided standard setup
  • Multiple workspaces
  • User roles and permissions

Enterprise Plan

For organizations operating at scale, the Enterprise plan offers personalized, advanced onboarding. Here's what's included:

  • Base capacity of 1500 flexpoints
  • Choose from ten destinations
  • Up to ten custom connectors
  • Guided advanced setup
  • Enterprise Single Sign-On
  • Data region choice (EU or US)
  • Customer Success Partner
  • Technical Advisory Program
  • Multi-entity usage

Funnel Pricing: Which plan to pick?

Now that we've explored the different plans, you might be wondering which one is the best fit for you. Well, fear not! I've got some recommendations based on various use cases and price points:

  • If you're just starting out and want to dip your toes into the world of data-driven marketing, the Free plan is a great starting point. It allows you to explore Funnel's capabilities without any financial commitment.
  • The Starter plan is ideal for small businesses or those with limited data needs. It offers a decent capacity to get you started on your analytics journey.
  • If you're looking for more advanced features and need a higher capacity, the Business plan is a solid choice. It provides additional destinations, custom connectors, and guided setup to help you level up your reporting and analytics game.
  • For large organizations operating at scale, the Enterprise plan is the way to go. With its personalized onboarding, advanced setup, and additional features like Single Sign-On and multi-entity usage, it's tailor-made for your needs.

Funnel Pricing: Is it for you?

Now, you might be wondering if Funnel is the right fit for your specific needs. Let's break it down based on different user profiles, companies, and industries:

  • If you're a small business or a startup looking to make data-driven decisions without breaking the bank, Funnel's Starter plan offers a great balance of features and affordability.
  • For medium-sized businesses with growing data needs, the Business plan provides the necessary capacity and advanced features to take your reporting and analytics to the next level.
  • If you're a large enterprise with complex data requirements, the Enterprise plan offers the scalability, customization, and support you need to drive your business forward.

But remember, this is just a general guide. To truly understand if Funnel is the right fit for you, I recommend checking out my in-depth review article on my blog at funnel review. It delves into the nitty-gritty details and provides a comprehensive analysis of Funnel's features, performance, and overall value.


And there you have it! We've explored the different plans and costs that Funnel offers, as well as provided recommendations based on various use cases. Funnel is a powerful tool that can supercharge your reporting and analytics, no matter the size of your business or industry.

If you're still on the fence, I encourage you to check out my blog at saas blog for more in-depth reviews of other B2B SaaS products. I'm confident you'll find the information you need to make the right buying decision.

So what are you waiting for? Head over to and get started on your data-driven marketing journey today!

Stay in-depth and keep exploring.


Upendra Varma

Upendra Varma

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