Friendbuy In-Depth Review: Features & Alternatives (2023 Updated)

Hey there, fellow SaaS enthusiasts! Upendra Varma here, and today we're diving deep into the world of Friendbuy. If you're looking for a referral and loyalty program to boost your business, then this is the review for you. So, grab your favorite beverage and let's get started!

Friendbuy is a B2B SaaS product that offers a powerful referral and loyalty program. With its best-in-class features and seamless integration capabilities, Friendbuy helps high-growth brands skyrocket their sales and customer engagement. From automating best practices to rewarding customers for valuable actions, Friendbuy has got it all.

Friendbuy Review: What is Friendbuy

Friendbuy is a software product that empowers businesses to harness the power of word-of-mouth marketing through referral and loyalty programs. By leveraging advanced technology and working with referral marketing experts, Friendbuy helps brands accelerate their sales and drive customer acquisition.

Friendbuy Review: How can it be used?

Whether you're an e-commerce store, a beauty and wellness brand, or even an insurance company, Friendbuy can be used to supercharge your customer journey. By incorporating referral and loyalty programs into your marketing strategy, you can scale the power of word-of-mouth and acquire customers at a jaw-droppingly low cost per acquisition (CPA).

Friendbuy Review: Who is it for?

Friendbuy is for any business that wants to maximize its customer acquisition and increase customer lifetime value. It's a game-changer for e-commerce stores, beauty and wellness brands, food and beverage companies, and even insurance and regulatory businesses. No matter what industry you're in, Friendbuy can help you grow your business.

  • E-commerce stores
  • Beauty and wellness brands
  • Food and beverage companies
  • Insurance and regulatory businesses

Friendbuy Features

Let's take a closer look at some of the key features that Friendbuy brings to the table:

  • Referral Program: Leverage the power of word-of-mouth with a best-in-class referral program. With Friendbuy, you can automate referral campaigns, track referrals, and reward customers for spreading the word about your brand.
  • Loyalty Program: Keep your customers engaged and coming back for more with a loyalty program. Friendbuy allows you to reward customers for valuable actions such as making purchases, referring friends, downloading your mobile app, and opting into your rewards program.
  • Integrations: Friendbuy seamlessly integrates with popular platforms like Shopify Plus, Klaviyo, Attentive, Recharge, and Segment. These integrations make it easy to incorporate referral and loyalty programs into your existing tech stack.
  • Developer Docs: Friendbuy provides comprehensive developer documentation, making it easy for your development team to integrate and customize the platform to fit your unique business needs.
  • Product Updates: Stay up to date with the latest features and improvements with Friendbuy's product updates. They're constantly evolving to meet the needs of their customers and enhance the referral and loyalty program experience.

Friendbuy Plans

Friendbuy offers three different plans to cater to businesses of all sizes. To get a more in-depth review of the pricing options, head over to my blog at friendbuy pricing.

  • Starter: This self-serve package is perfect for businesses with up to $50K in total monthly revenue. It includes features like a referral program, widget and email templates, automated reward fulfillment, email support, and integrations with Shopify and Klaviyo.
  • Deluxe: Designed for businesses with $50K to $100K in total monthly revenue, the Deluxe plan offers more flexibility and support. It includes everything in the Starter plan, along with full API access and integrations with Attentive and Recharge.
  • Custom Enterprise: For businesses with over $100K in total monthly revenue, the Custom Enterprise plan provides customized features, template customization, white-glove onboarding, tailored support packages, and integrations with Iterable, Cordial, and Segment.

Friendbuy Alternatives

If you're considering Friendbuy as a referral and loyalty program solution, you might also want to check out these alternatives:

These alternatives offer similar features and can be great options depending on your specific business needs.

Friendbuy Review: Pros & Cons

Let's weigh the pros and cons of using Friendbuy:


  • Best-in-class referral and loyalty program features
  • Seamless integrations with popular platforms
  • Comprehensive developer documentation
  • Regular product updates and improvements


  • Pricing may be a bit high for small businesses
  • Limited customization options for certain features


So, is Friendbuy the right referral and loyalty program solution for your business? Well, it definitely has a lot to offer. From its powerful features and seamless integrations to its ability to scale customer acquisition and increase customer lifetime value, Friendbuy is a force to be reckoned with.

But don't just take my word for it. Head over to saas blog.

Happy referring and loyalty building!


Upendra Varma

Upendra Varma

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